/ Project Overview

Chick N Pop is a fast-food brand focused on fried chicken and quick bites. The project aimed to create a fun, bold, and memorable brand identity that works seamlessly across digital and physical touchpoints.

/ Challenges

• Maintaining consistency across packaging, menus, and merchandise
• Designing a playful yet readable custom logotype
• Creating a strong visual identity with a limited color palette

/ Objectives

• Develop a distinctive and scalable brand identity
• Use colors that evoke warmth, flavor, and appetite
• Ensure versatility across all brand applications

/ Final Outcome

The result is a bold and energetic visual identity built around a custom typeface and a warm, food-inspired color palette. The brand now stands out clearly in a competitive fast-food market, with a cohesive look across all applications.